Latest Articles for Founders

Black business matters

Black Businesses Matter. Black Employees Matter.

I’ve been pretty quiet here for the last few weeks. Living in New York City, the epicenter of the coronavirus US, and a city that has been seeing a lot of activism, I’ve heavily recognized that it wasn’t my place to take up space in your inbox while there were more important things going on.…

Encouraging Follow-Through: How to Get your Team to Stop Procrasti-planning and Just Do It.

Encouraging Follow-Through: How to Get your Team to Stop Procrasti-planning and Just Do It.

Your team’s goals and plans are only as strong as the ability to follow-through on them. Photo by Alora Griffiths on Unsplash   The SWOT analysis is a ubiquitous tool that your team uses to make plans. Unfortunately, getting them to follow-through on those plans is harder than making the plan itself. Sure, we understand why…

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When your business is struggling because of the coronavirus, it feels like you're doing down in flames.

For Small Business, It’s Not Just About Money

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7 helpful tips you need to know if you still work full-time

5 details your brand could be missing

5 details your brand could be missing

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The #1 Hidden reason PR is great for your brand (and it’s not what you think!)

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How to gain some organization in the hurricane of small business

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WHY IS MARKETING SO HARD?! Here’s a hint.