Communicate to Convert: Build the Brand and Marketing that Grows your Business
Communicate to Convert: Build the Brand and Marketing that Grows Your Business
You're obsessed with solving problems for your customer.
Let's do the work to get them obsessed with you.
Grow your business with better marketing.
Frequently Asked Questions
To be fair, business coaching is a two-way street. You need to be an active participant if you want to succeed. If you’re looking for the training that’s going to hand you easy answers, you’re in the wrong place. I will work 1:1 with you, push you, force you to ask the hard questions, and be here to support you when you need it. But I won’t provide all the answers for you. If I did, they wouldn’t be any good. As the founder, much of this strategy has to come from you.
I totally get it. I worked in marketing for years before I started a small business. But when I began marketing for SewEthico, I built the same systems I give to my clients, brought on a marketing coach to help me, and hired multiple professionals to write copy, build my website, and take care of specific social media accounts. Why? Because when it’s your own business, you’re too close to it to build the right strategy without pushback. It’s harder to make the tough choices than it is for another company.
Plus, when your attention is split in so many different directions, focusing on what comes next and getting things done in the right order is nearly impossible on your own. That's where I come in.
Great PR unfortunately isn’t the answer to revenue. Why? Because PR happens on your reader’s time, not yours. It can take a long time for your brand to catch on through PR. Additionally, even with the right PR, if your brand is missing its structure and foundation, audiences won’t see your product as the solution they’re seeking. You need to have the business foundation your brand needs to thrive in order for the PR to do its job.
I recently sat down with an entrepreneur who kept saying to herself that she couldn’t afford to get help, outsource, or focus on the foundation of her brand. She just kept making garments and hoping they would sell. Over time she found herself in a huge amount of debt, and had to close her business. This is such a shame, and could have been avoided with the right help, systems, and strategy in place to jump-start growth. The story of the solo-preneur just isn’t realistic. It’s lonely, and overwhelming. No business is an island, and yours isn’t any different. Your company can grow faster and stronger when you have the help you need.
If running your brand is taking up too much time for you to grow, chances are you’re doing the wrong things and not building systems into your strategy. Your brand shouldn’t control your life, and it doesn’t have to. Building your marketing department and strategies will help you to outsource more, with better results. You have to take the chance to take back your time.
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